Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

Tactics may include:

    1) Search engine optimization (SEO)

    2) Social media marketing

    3) Video marketing

    4) Email marketing

    5) Blogging

    6) Website marketing

    7) Paid search/contextual advertising

How Does Digital Marketing Work?

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

But digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.

Benefits of Digital Marketing

Having a strong digital presence will help you in multiple ways:

   1) It will make it easier to create awareness and engagement both before and after the sale.

   2) It will help you convert new buyers into rabid fans who buy more (and more often).

   3) It will kickstart word-of-mouth and social sharing—and all the benefits that come with them.

   4) It will shorten the buyer's journey by presenting the right offers at the right time.